| Professional Digital Marketing Fellowship

Program Components and Duration

The fellowship blends theoretical knowledge with hands-on application, covering the most essential areas of modern digital marketing:

Integrated Digital Marketing Strategies:
Learn how to design and execute multi-channel digital marketing strategies with measurable results.
SEO, SEM & Paid Advertising:
Master the art of search optimization and manage digital ad campaigns to maximize ROI.
Data Analytics & Digital Consumer Behavior:
Understand how to interpret marketing data and derive actionable insights from consumer behavior.
Social Media Marketing & Digital Branding:
Develop strong social media strategies and build impactful brand identities online.
Content Marketing & Creative Storytelling:
Create compelling digital content and storytelling campaigns that drive engagement.
E-commerce & User Experience:
Explore how to manage digital storefronts and enhance customer journeys in online environments.

Fellowship Information

Empowering National Talents for a Smarter Digital Future

The Professional Digital Marketing Fellowship, offered by the Scientific Endowment at King Abdulaziz University, is a specialized program designed to develop a new generation of marketing leaders capable of driving digital transformation in both public and private sectors.
The fellowship focuses on advanced skills in digital strategy, analytics, content creation, and brand management across modern digital platforms — aligning with Saudi Vision 2030 and its goal of building a thriving, innovation-driven digital economy.

Goals

Develop professional marketers capable of managing high-impact digital campaigns.
Enable participants to leverage digital tools and platforms for business growth.
Enhance analytical and consumer insight skills for data-driven marketing.
Foster creativity in developing compelling marketing content.
Build strategic leadership in digital transformation.
Promote a culture of innovation and evidence-based marketing practices.

Features

Distinguished faculty of academics and digital marketing experts.
Up-to-date global curriculum aligned with industry best practices.
Practical workshops and real market case studies.
Graduation project in collaboration with leading digital firms.
Employment and internship opportunities with strategic partners.
Accredited fellowship certificate with high professional recognition.
Continuous post-graduation career and mentorship support.

Requirements and Conditions

The applicant must be a Saudi national or a legal resident within the Kingdom of Saudi Arabia.
Must hold a bachelor’s degree in a related field or an equivalent qualification from a recognized institution.
Must be at least 22 years old at the time of application.
Successfully pass the personal interview or assessment test.
Have 1 to 2 years of professional experience.
Submit an updated CV highlighting relevant experience, courses, and skills.
Provide a reference or recommendation letter (optional – depending on the fellowship level).
Commitment to pay the program fees.